Helping transformational brands soar to new heights.
Foundational Marketing Services
The best marketing is created atop a strong brand foundation. Using your existing data and our deep industry knowledge, we help lay the groundwork for marketing that will transform your brand and increase revenue.
Brand Foundations
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Build a strong brand foundation to launch your business into the stratosphere. Define who you are and who you serve in terms that make your brand stand out.
We will work with you to:
Develop positioning that is unique and ownable
Define clear target audiences you can build relationships with
Establish a brand voice and tone that makes your audience feel like they are a part of your story
We'll start with a 90-minute brand and business discussion, so I can get to know your story and marketing foundation as it exists today. I'll use the pre-meeting intake and our conversations to create a report that includes competitive and audience research, opportunity analysis, and a brand guide to build your future marketing efforts on.
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$500
Marketing Strategy Audit
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Your marketing has gotten you this far, but how do you get to the next level?
It is time to take stock of what marketing assets you have in your arsenal already, what has worked, what hasn’t, and where the opportunities lie. A marketing audit is much more than looking at what ad copy and images you’ve already created.
We take a 360º view of your current marketing strategy and the industry landscape to:
Analyze your current marketing strategy and high-value traveler behavior
Identify gaps in the market where your brand has an opportunity to outshine the rest
Provide high-level recommendations for SEO, paid, social, email, and content marketing efforts
This data deep-dive helps you make sense of what you've accomplished already, and allows you to make more strategic marketing and business decisions.
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$1500
Ongoing Marketing Strategy Services
Our approach to marketing strategy focuses on data-driven tactics that create a cohesive brand experience for your audience. We work with you to delight and engage travelers and turn them into brand loyalists and advocates.
Monthly Marketing Strategy
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In today’s crowded marketplace it isn’t enough to post a beautiful picture, you need a plan for every customer touchpoint. The Monthly Marketing Strategy service gives you that plan, and ensures your marketing strategy continues to evolve as your business and customers do.
Every month you’ll meet with your marketing best friend, ME 😘, to plan your brand’s marketing efforts for the next three months. Plus, every two weeks we’ll have a check-in to talk progress and optimizations.
Our integrated approach includes:
A full marketing calendar to keep you on track
Channel strategy aligned with your growth goals
Insights and specific recommendations for targeted campaigns that increase travel bookings
This service will allow you and your team to create assets and execute your marketing strategy with confidence.
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$1500/month
3-month minimum agreement
Marketing Strategy & Management
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You know the value of an integrated marketing strategy but aren’t ready to build an internal marketing team. This is the perfect service for you - all the strategy, execution, and optimization of an in-house marketing manager without the cost of adding to your team.
Think of me as your fractional Marketing Director! I’ll handle the nitty-gritty while you focus on servicing your current customers and strategize your next business moves.
Leave it to me:
Monthly marketing meeting to align on goals and strategy
Quarterly marketing calendar for the whole team to access
Integrated strategy across customer touch points including paid media, email, social media, and content
Managed workflow to ensure asset creation and approval
Performance reporting and optimization
Our collaborative style ensures we optimize your digital presence as your business evolves.
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$3,000/month
3-month minimum agreement